Hip Heritage in Saint John

Last night we staged a photo shoot outside Happinez, the “little bar with lots of wine”… the shoot was for a print ad promoting the Saint John Life on Your Terms brand, which we’ll be placing in a UK publication promoting relocation to Canada. The basic concept was a casual, impromptu street party that featured a contemporary activity (i.e. dance party with spinner) juxtaposed against the historic backdrop of the Brodie Building.

To stage and execute something this complex is not only difficult, but typically extremely costly. Since I hardly have that kind of money in my budget we were being very creative in how we could pull this off, namely by asking friends to volunteer their modeling services and loan props and equipment.

True to form you answered our call Saint John, thank you! Dozens of you showed up to fill up the space in a way I wasn’t even hoping for. You were all patient with us, particularly given the steep temperature drop once the sun went down. And those of you who were innocently going about your evening and were yanked off the street into the mix were very good humoured about the interruption!

Thanks to you we’ll have an ad piece that will showcase our community in such a unique way. And thanks to you, I and many others had a fun evening out on the town!