Internet Marketing Awareness Program

I attended the Internet Marketing Awareness Program – developed and presented by the UNB Electronic Commerce Centre – on April 16th. In general I was really impressed with the curriculum and found the diversity in the classroom interesting as well.

Aside from trying to cram way too much info into a day-long session, I think it was a great workshop and would recommend it to anyone looking for a crash course. One thing to keep in mind though, you must have some basic knowledge of industry terminology (ex. Google Analytics, web-banners, etc.). I was lucky enough to have recently spent time online researching the stuff, so I felt pretty comfy with the content, but there were a few in the class who could have really benefited from the background.

If you have the opportunity to take the course – particularly if you are a small or medium-sized business/non-profit without an in-house marketing department – definitely do it, you get more than value for the $100 tuition fee (which by the way includes a 30 minute consultation session after the program)!