This year the CNIB Vision Dinner featured the presentation "Tales from Under the Rim: the Marketing of Tim Hortons" by Ron Buist. I must admit I was very excited to hear this presentation as Roll up the Rim is one of my first choices when I think of a successful marketing campaign (right up there with Madonna... you don't have to enjoy her music to appreciate her brilliance in marketing).
Unfortunately there were not a lot of secrets revealed - more of a history of the organization from a marketing perspective, which was interesting enough in it's own right I suppose.
Anyway thanks to CNIB for a nice dinner and networking opportunity, and I hope the work of your staff and volunteers to put the event together paid off!
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment